Friday, April 20, 2018

Getting back to nature journal

Few stars are aligning to lead me back to nature journaling again and I am really excited. To be able to take some time here and there to jot down my observations and time spent with nature and kids.

(As you can imagine), I have gone back and forth between different notebook size and wondered what would work the best. I wanted something that had enough pages so I could have a documentation of seasons captured over time yet more pages meant heavier and bulkier notebooks. At the end, I settled with my Traveler's Notebook. I can easily grab it wherever I am and it's slim enough to fit in any bag I might be carrying at the time.

I will keep you posted how it goes!

Saturday, April 14, 2018

Designed by People. Made for People.

We recently made a new BK sticker that says "Designed by People. Made for People." This is an important statement for me because it sums up "why" we do what we do behind Baum-kuchen. In the world where so much of focus is on profit, sales, and monetary success, I want to challenge the status quo at Baum-kuchen and have a laser sharp focus on making people around us happy. I want to speak with our action that people in and around Baum-kuchen matter more than anything in the world.

We are celebrating Baum-kuchen's 8th birthday. (Thank goodness it coincides with Satchi's birthday. I can always remember how old our Baum-kuchen is:)  It doesn't feel like I have been a part of Baum-kuchen for so many years... but I have vivid memories of many incredible milestones we have passed together.

As an eight-years-old business, I am grateful that we have a voice and we can continue to stand behind our word every day.

Sunday, April 1, 2018

TSL Inspiration Lab prep

We are gearing up for our TSL Inspiration Lab in May that is about 1.5-month away. Since we are thriving to create an experience that is fun, inspiring, and organized, there are a lot of thoughts that are going into crafting all the details as well as designing the flow of the experience.   

Ame and Frido worked together in creating this adorable illustration featuring Hoover (a super cute dog that is a part of the TSL family in Japan) and Baum-kuchen cake playing together. I love the playfulness and the quote we chose to accompany, "Life is what happens after you make a plan." The quote is so in tune with how this very magical relationship came to become over six years. Just like anything in and around Baum-kuchen, our collaboration with TSL has been organic, people focused and intuitive. 

I am so thankful for so many design opportunities that are brought forth to make the event happen and how everyone is taking a unique role. I am sure Ame's sweet illustrations will brighten the day, Eunice's beautiful aesthetics will add exquisiteness to the many tactile details, and Frido's design sensitivity will make the process of customizing the leather cover inspiring! 

Baum-kuchen has always been "studio/shop" as a whole, and we are super excited that an event like this highlights the design studio aspect of who we are!

p.s. our Inspiration Lab is completely sold out, but we still have some spots left for TSL pop-up shop where guests can browse unique artifacts which TSL will be sharing! 


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