Today I am so thrilled to share the Message Bag, the baum-kuchen's brand new collection designed by Jane and Dale of TWELVEZEROSEVEN.
Jane and Dale (a wife and husband team in Los Angeles) designed the Message Bag with printed graphic interpretation of two lifestyle mantras.
“It is what it is.”
“Everything happens for a reason”
If you have been around this blog..., these phrases might sound familiar to you.
They are inspired by Japanese Wabi-Sabi philosophy which accepts and celebrates imperfection in life. They have been a source of inspiration for us in creativity and life... a graceful attitude which we aspire to live up to on good days but also on not so good days.
In designing the Message Bag, Jane and Dale interpreted these phrases and created engaging, fashion forward prints that visually communicated the literal messages through typography. These clean and clever concepts focus on humor, play and a secondary read.
In their Los Angeles studio, the limited edition design is hand screen printed on white and black canvas bags made by Baggu. They are high quality everyday tote/shoulder bags with a sense of attitude... sold exclusively through our baum-kuchen shop.
I would love to follow up with another post to highlight our collaboration process... but for now...enjoy the photos (with lovely models, Jane & Dale) and a short clip of our very special Message Bag!